A reformed ski bum, I now have a full-time office job but still teach skiing on the weekends at my local ski area. My day job is Director of Consulting Services at RRC Associates, where I advise tourism, travel, and hospitality clients on understanding consumer feedback and market forces. I also make presentations and occasionally write articles about mountain tourism and snowsports. Weekends in the winter I am usually at Eldora Mountain Resort, either teaching skiing or making turns with my family. In the summer you can find me biking, hiking, or enjoying a homemade cocktail on my deck.

Best Prices For Early Season Snowboarding & Ski Lessons

The winter season is approaching in the Northern Hemisphere, and unless you spent the summer in New Zealand or Chile (or at Liberty Mountain Snowflex Park), you probably haven’t experienced the feeling of sliding on snow for 7 or 8… Read More →


A Skier’s & Rider’s Bucket List

It’s here: The growing buzz at your local ski shop. Approaching deadlines for resort season passes. Gear reviews in your Facebook feed. Fall seasonal beers and pumpkin spice Oreos (yes, that’s a real thing). These happenings can mean only one… Read More →

PHOTO: Crystal Mountain Resort

What’s New At Ski Resorts For 2014-15?

While you’ve been mountain biking, enjoying the beach, or traveling this summer, your favorite ski area has been busy making improvements for the upcoming 2014-15 season. The summer is a critical time for construction projects that would either be too… Read More →


How It Works: Snowmaking 101

Snowmaking is essential to keeping the slopes white and skiable during the winter months. It supplements natural snow, gets trails and terrain open more quickly in the early part of the season, and helps extend the season, on both the… Read More →

2013-14 Ski Industry Statistics & Trends

2013-14 Ski Industry Statistics & Trends

Even before the lifts stop spinning each year, resort managers tabulate ski industry statistics and numbers to document how the season went.  Some of the key figures that are closely tracked include: total visits, the number of season passes sold,… Read More →


Increasing Summer Activities at Ski Areas

As the Winter season comes to a close, many ski areas shift to off-season maintenance and improvement mode. Luckily, for those of us who can’t stand to be away from the mountain, year-round activities and amenities are increasing at ski… Read More →


Ski Area Upgrades & Improvements: How Resorts Decide What To Build

This time of year, many skiers and snowboarders are drying out their boots for the final time, applying a heavy coat of summer wax to their boards, and wondering how long their goggle tan will last. Thoughts turn to mountain… Read More →


Innovations in Learn to Ski and Snowboard Programs

Ask people to describe their first day on skis or a snowboard and you’ll likely get a variety of adjectives: exciting, fun, and thrilling, but also scary, frustrating, and intimidating. Ski area managers and snowsports school directors would rather hear… Read More →

Matt Ladley - Photo Credit - Zach Hooper/Snowboardmag.com

The Impact of the Winter Olympics on US Ski Areas

The 2014 Winter Olympics have seen incredible performances from US athletes, particularly in the various downhill snowsports events: alpine skiing, freestyle skiing, and freestyle snowboarding.  Millions of Americans watch the games on TV, providing an incredibly valuable level of exposure… Read More →

Photo Credit: Learn to Ski and Snowboard Month

What Your Kid’s Ski School Instructor Wants You to Know

January is Learn a Snowsport Month, and as a result, many ski areas and state organizations offer special deals and offers to get new snowboarders and skiers out on the hill. It’s the perfect month to learn: The hectic holiday… Read More →