Article written by Evan Reece (Co-Founder and CEO)

Evan founded Liftopia with Ron Schneidermann in 2005. Evan has deep experience in building pricing, yield optimization and inventory management strategies for lift tickets, rentals, lessons, and other ski resort related products. Prior to starting Liftopia, Evan was at Hotwire.com where he managed revenue maximization and pricing strategy for mountain destination hotels. Prior to Hotwire Evan held some distinguished temporary positions making copies, printing from microfiche, and taking calls at various Bay Area companies. Evan spent four years working out of his closet to get Liftopia off the ground. Evan grew up in Topsfield, Massachusetts and attended Colby College. He is fluent in German and grew up skiing at Ski Bradford, Attitash and Sunday River.

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December 17, 2012

A Peek Under Liftopia’s Hood

Evan Reece (Co-Founder and CEO) tells it like it is:

It is hard to believe we have been working on Liftopia for 7 years now, and it certainly has come a long way since the first few years of working out of dining rooms and closets (true story).  Those of you who have known Liftopia since the start are likely quite familiar with many of…  Read the rest of the post!

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September 4, 2012

Top 5 Ski Lift Ticket Trends For 2012/13

Evan Reece (Co-Founder and CEO) tells it like it is:

The Liftopia office is buzzing. Every season skiers and snowboarders start to get the itch.  It could be a cool breeze that catches you the right way, the change in the way the light falls on the trees, or if you are like me the first dream I had about skis gliding effortlessly through perfect…  Read the rest of the post!

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March 23, 2012

You Liftopians Are Die Hard

Evan Reece (Co-Founder and CEO) tells it like it is:

This season has been interesting.  Strange weather all over, Tahoe winter arriving in March (check out Team Liftopia adorned in trash bags below), lots of snow for our friends up in Canada, and all of you making the most of the fluffy white stuff… What has been most promising through the “difficult” season is that…  Read the rest of the post!

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February 28, 2012

Strategies for Successful Hooky Playing (to go ski)

Evan Reece (Co-Founder and CEO) tells it like it is:

Given that National Play Hooky and Go Ski Week is on the horizon, I wanted to compile a few ideas for making the most of the week without getting caught.  Please note that I talk mostly about pulling a fast one on your boss, but any of these strategies could be easily translated to playing…  Read the rest of the post!

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January 9, 2012

It’s not all Doom and Gloom

Evan Reece (Co-Founder and CEO) tells it like it is:

This season has been a bit disappointing so far in most parts of North America.  While I do not intend to gloss over the fact that most of us are bummed out about the relative lack of snow (and lack of cold temps for resorts to make snow), I do want to highlight that regardless…  Read the rest of the post!

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January 4, 2012

Why Learning to Ski or Snowboard is Awesome

Evan Reece (Co-Founder and CEO) tells it like it is:

Working in the ski industry, it is easy to forget how we all got here.  At some point in the past, whether it be a year ago or 50 years ago each of us took the first step to change our identity, become something new.  Because that first time when each of us strapped on…  Read the rest of the post!

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December 2, 2011

Liftopia’s First PhoCusWright

Evan Reece (Co-Founder and CEO) tells it like it is:

A few weeks back Ron and I had the opportunity to attend the yearly PhoCusWright conference held in Hollywood, Florida. PCW is somewhat of a legendary conference involving a massive list of interesting people from the global travel market.  This event is one we have been hoping to attend for years, dating back to our…  Read the rest of the post!

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October 19, 2011

A Big Day for Liftopia

Evan Reece (Co-Founder and CEO) tells it like it is:

Today is a very exciting day for Team Liftopia. It’s truly a unique milestone that we’ll look back on and remember fondly. We’re very proud to announce that we have raised $1.3MM in a round led by First Round Capital along with Chris Sacca, Dave Morin and Erik Blachford. You can find the full press release here.…  Read the rest of the post!

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September 27, 2011

The All-New Liftopia Blog — We’re Back… and Sticking Around!

Evan Reece (Co-Founder and CEO) tells it like it is:

We know we’ve been out of touch for a while.  We’ve missed you, but we’ve been hard at work behind the scenes to bring you more resorts and deals in the 2011-2012 season.  It’s only September, and we already have deals in at Alta, Snowbird, Attitash, Whiteface, Bolton Valley, Park City, Monarch, Mad River Glen,…  Read the rest of the post!

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