Article written by Matt Cohen (Director of Finance and Operations )

Liftopia made me a part of the team in July 2011 as Director of Finance and Operations where I coordinate all things money related as well as HR, Legal and IT. Lots of hats to wear. I grew up just outside of Boston where my father taught me to cross-country ski in the woods around Concord and Lexington, MA (he’s a huge history buff). At about age 7, I learned downhill at Nashoba Valley through an after-school program. I followed my older brother around all the New England mountains straight through high school, but we concentrated in Maine, specifically Sugarloaf. After moving West, I spent a season as a valet attendant at the Resort at Squaw Creek near Lake Tahoe, and haven’t been able to shake my love for Tahoe skiing since. I now spread my on-mountain time around the lake, but feel most attached to Squaw Valley USA and Alpine Meadows.

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November 6, 2012

2012-13 Ski Resort Capital Improvements

Matt Cohen (Director of Finance and Operations ) tells it like it is:

Winter is coming.  It’s on the brain of anxious Game of Thrones fans but ski resort operators have been waiting for this since the last flakes fell in the Spring.  Resorts have a slew of new buildings, features and services they’ve been working on for the 2012/2013 season.  Now that new snow is falling, they…  Read the rest of the post!

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April 12, 2012

Best Ski Cars

Matt Cohen (Director of Finance and Operations ) tells it like it is:

We all know the actual act of skiing or riding is only a small portion of saying “I’m a skier” or “I ride.”  There are so many other factors that we’ve covered in the Liftopia blog: Your gear, the après scene, your ‘look’, the music.  But, you need to get to the hill in style,…  Read the rest of the post!

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February 10, 2012

Top 5 Epic Ski Runs

Matt Cohen (Director of Finance and Operations ) tells it like it is:

Discovery is one of my favorite aspects of skiing.  I’m no pioneer but I’ll hike a good amount to find the perfect powder stash, a chute I can navigate or a (two foot) “cliff” I can huck.  Luckily for us, most of these spots were discovered long ago and creatively named.  I did some polling…  Read the rest of the post!

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December 16, 2011

Liftopia’s Top 5 Powder Day Rules

Matt Cohen (Director of Finance and Operations ) tells it like it is:

Ahhh, powder days.  Is there anything better?  It’s what we all dream of in the off-season and pursue like addicts in-season.  In San Francisco, there’s nothing better than a heavy rain – it means a powder dump in Tahoe.  How many and the quality of powder days we get in a season is a mixture…  Read the rest of the post!

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October 26, 2011

What’s New at California Resorts This Season

Matt Cohen (Director of Finance and Operations ) tells it like it is:

One of the best parts of working at Liftopia is that we’re headquartered in San Francisco, just a few hour drive from Lake Tahoe and short flight (or road trip) from Mammoth.    We, along with a sizeable San Francisco subculture, are constantly yapping about what’s up for the coming season.  It already snowed in early…  Read the rest of the post!

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October 12, 2011

Best Airports for Skiers

Matt Cohen (Director of Finance and Operations ) tells it like it is:

“Getting there” may be half the fun, but when it comes to a ski vacation; the only journey that matters is how fast we can go from summit to base.  And maximizing precious time on the slopes can’t be accomplished if we’re stuck at an airport, wasting away the hours in transit, or waiting for…  Read the rest of the post!

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