Caberfae Peaks, Park City, Spirit Mountain and other North American Ski Resorts Partner with Liftopia.com to Help Families Ski More, Pay Less

First discount travel site to focus exclusively on discount lift tickets expands opportunities for Illinois residents and tourists to hit the slopes

Chicago, IL—November 17, 2008— Liftopia.com, the online resource for skiers and riders to purchase discount lift tickets, announced that this season it will offer discount single day ski passes to more than 80 ski resorts exclusively on the Liftopia.com web site. The tickets will be available all season long at varied rates, however prices and availability of tickets can change at any time (much like an airline ticket).

Liftopia.com has direct partnerships with ski and snowboard resorts across the , and their goal is to help consumers save money with affordable winter vacation options that include discount lift tickets. The way Liftopia sells the tickets also helps ski resorts get more customers on their slopes that wouldn’t be there otherwise. During the 2007-2008 ski season, the average discount for a lift ticket purchased on Liftopia.com was 33 percent, and they already are seeing savings up to 70 percent off tickets this season.

“Our mission at Liftopia.com is to provide a straightforward way for winter sports lovers of all levels to ski and ride more by offering discount lift tickets. As committed skiers ourselves, we understand budget challenges this year, and that it isn’t worth paying full price when the snow isn’t great. By using Liftopia.com, consumers can research each resort in an easy-to-navigate and non intimidating environment that allows them to choose what best fits their family and budget. That is why we are pleased to have resorts like Caberfae Peaks (Michigan), Park City (Utah), Snowbird (Utah), Taos (New Mexico), Winter Park (Colorado), Crested Butte (Colorado) and Arapahoe Basin (Colorado) on board. Our customers and resort partners were happy with our service last year, which means we are adding many resorts to our program, up from only 35 in 2007-2008. We work hard to improve our value to both customers and resorts, and are very excited about this season,” said Liftopia.com co-founders Evan Reece and Ron Schneidermann.

Liftopia.com’s dedicated pages for ski resorts provide easy to understand information to research trips to resorts all across North America.  These profiles, in addition to the ability for customers to review and give tips about their favorite resorts, mean that skiers and snowboarders from Illinois can know exactly the best resort option for their trip. In addition to exclusive deals, Liftopia.com provides details on the trail conditions, number of lifts and overall resort experience.  The tips allow customers to research resorts that are best suited to their skiing or riding ability.

“I used to only ski at big name resorts,” said Kate Cary, a Liftopia.com customer. “But after I researched other ski resorts in some of my favorite snowy destinations, I was less intimidated to try something new. Plus, I paid significantly less and skied a resort I have never tried before. With deals like these I definitely will be skiing more this year, and I would recommend Liftopia.com to anyone.”

Discount lift tickets are now available for resorts all over North America. Customers must purchase in advance and for specific dates to get the special deals on Liftopia.com. Tickets can generally be purchased up until the night before arrival, but early planning is encouraged as tickets do sell out, and resorts do raise prices. Lodging, lessons, and snow gear may also be available at a reduced rate. Please visit www.Liftopia.com for more information.

About Liftopia.com

Liftopia.com launched in October of 2006 with a Web site that helps skiers and riders find and buy lift tickets online, for less. Liftopia.com helps resorts utilize yield management and distribution strategies from the online travel industry to generate incremental revenue. Liftopia.com is located in San Francisco, CA and was founded by former Hotwire employees, Ron Schneidermann and Evan Reece.