Original Article

San Francisco, CA -
Online discount lift ticket retailer Liftopia.com will offer discount single day ski passes to more than 80 ski resorts exclusively on the Liftopia.com web site this season, up from 35 to 40 resorts last winter. The tickets will be available all season long at varied rates, as prices and availability vary on Liftopia much like travelers are accustomed to for airline tickets and hotel rooms.

"We have been running around all summer trying to get new resorts on board," says the company's co-founder, Evan V. Reece. "We definitely still have a lot to improve, but are happy with the progress we have made over the summer and hope that we can help get more people on the hill this year."

Liftopia.com is entering its third season of direct partnerships with ski and snowboard resorts across the U.S. Think of the company as a Priceline for lift tickets. Liftopia allows ski resorts to utilize yield management and online-travel style distribution to generate incremental sales. The program is designed to be win-win for resorts and customers. During the 2007-2008 ski season, the average discount for a lift ticket purchased on Liftopia.com was 33 percent, and they already are seeing savings up to 70 percent off tickets this season.

“Our mission at Liftopia.com is to provide a straightforward way for winter sports lovers of all levels to ski and ride more by offering discount lift tickets. As committed skiers ourselves, we understand budget challenges this year, and that it isn’t worth paying full price when the snow isn’t great," says Reece. "By using Liftopia.com, consumers can research each resort in an easy-to-navigate and non-intimidating environment that allows them to choose what best fits their family and budget. We are pleased to have great resort partners like Park City, Crested Butte, Taos, Snowbird, and Arapahoe Basin on board."

Customers must purchase in advance and for specific dates to get the special deals on Liftopia. Tickets can generally be purchased up until the night before arrival, but tickets do sell out, and resorts can raise prices. Lodging, lessons, and rental gear may also be offered at a reduced rate.

Using Liftopia allows consumers to try out new ski areas as well. “I used to only ski at big name resorts,” said Kate Pierce, a Liftopia.com customer. “But after I researched other ski resorts in some of my favorite snowy destinations, I was less intimidated to try something new. Plus, I paid significantly less and skied a resort I have never tried before.”