, the online resource for skiers and riders to purchase discount lift tickets, has announced that this season it will offer discount single day ski passes to more than 80 ski resorts exclusively on the web site.

The tickets will be available all season long at varied rates. Prices and availability of tickets can change at any time (much like airline tickets and hotel rooms). During the 2007-2008 ski season, the average discount for a lift ticket purchased on was 33 percent, and they are already are seeing savings up to 70 percent off tickets this season. is entering its 3rd season of having direct partnerships with ski and snowboard resorts across the U.S. Their goal is to help consumers save money with affordable winter vacation options, and help ski resorts generate more business. The way Liftopia sells the tickets means that resorts can utilize yield management and online-travel style distribution to generate incremental sales. The program is designed to be win-win for resorts and customers, and works hard to get new skiers and riders out on the hill.

"Our mission at is to provide a straightforward way for winter sports lovers of all levels to ski and ride more by offering discount lift tickets. As committed skiers ourselves, we understand budget challenges this year, and that it isn’t worth paying full price when the snow isn’t great. By using, consumers can research each resort in an easy-to-navigate and non intimidating environment that allows them to choose what best fits their family and budget,”

said co-founders Evan Reece and Ron Schneidermann.

“We are pleased to have great resort partners like Park City, Crested Butte, Taos, Snowbird, and Arapahoe Basin on board. While we still have a lot of work to do to improve our service, our customers and resort partners seemed to be happy with our service last year. This means we are adding many resorts to our program, up from only 35 in 2007/2008. We work hard to improve our value to both customers and resorts, and are very excited about this season.”