Original Article

Discount service adds more resorts
By T.D. Thornton and Marty Basch Globe Correspondents / December 11, 2008

Liftopia.com, the online discount lift ticket service, has more than doubled its list of ski resorts as the business enters its third full season of operation. Co-founder Evan Reece, who grew up in Topsfield, reports that his San Francisco-based company now features discounts at 88 mountains, up from about 35 last year.

The tight economy is forcing more skiers and snowboarders to search for deals, so this could be the year that Liftopia.com's dynamic pricing model catches on. Resorts are willing to drop prices as long as customers agree to commit in advance.

Prices change day to day, but Reece pointed out a few local examples of discounts that are valid this weekend.

On Saturday, Gunstock is $34 (compared to $64 on-mountain), Wildcat is $38 (compared to $65), and Ragged is $47 (compared to $59).

On Sunday, Wildcat is $29 (versus $65), Waterville Valley is $35 (versus $65), and Bolton Valley is $39 (versus $59).

Liftopia.com is also expanding into discounted lodging and ski gear.